There is an evolution happening within the modern workforce that is forcing businesses to adapt to new methods and environments that motivate, attract and retain employees, and boost productivity and performance.
Behind all of this is cloud and Unified Communications (UC) technology – the driver and catalyst of the new workplace.
Read more: 4 factors driving the future of Unified Communications
In the “Web Real-Time Communication Market – Global Forecast to 2020” report from market research company Markets and Markets, it predicts that the real-time communications industry will experience a compound annual growth rate (CAGR) of more than 50 percent through the end of this decade, with revenue growing from 569.2 million USD in 2016, to 4.45 billion by 2020. According to the report, Australia is expected to adopt such services at a high rate during the five year forecast period.
However, with the Australian UC market for hosted, managed and cloud based solutions gaining preference, Frost & Sullivan report that the on-premise UC market is forecast to decline at a CAGR of -0.9% from 2015 to 2021, with a decline rate of -1.3% in 2021.
The Rise of Hybrid
Most enterprises currently employing cloud-based communications infrastructure are opting for hybrid models: Using cloud services for some roles, such as DR or call centres, but retaining on-premise PBXes.
As a partner, UC adoption – particularly hybrid- presents great opportunity and an ideal entry point for partners to demonstrate value and cross sell further solutions and services.
Want to learn more? Explore the key UC drivers and how as a reseller, you can prepare your business for the upcoming widespread adoption of UC for mobility, productivity and collaboration in this FREE eBook – “Workplace Trends”.